Will Pligg Be the End of Digg?
While Lyndon demonstrates just how many Digg clones are gaining traction, Jason suggests Digg will remain strong as it is focused on an important vertical – young, tech males.
Calacanis also explains why Digg needs to be careful not to mess with the the formula that attracts young techies.
When you build a huge, passionate community like digg has (and Fark, Slashdot, Engadget, iVillage, and the Well have), you live and die with that group. If digg wants to go big they should start a second digg for women, and one for politics–they shouldn’t do it as part of digg.
It’s a good observation and one that marketers have already figured out – unless your story is about technology, pumps Google, trashes Microsoft, touts Macs, or includes video of something exploding, don’t expect much interest from Digg.