While Lyndon demonstrates just how many Digg clones are gaining traction, Jason suggests Digg will remain strong as it is focused on an important vertical – young, tech males.
Calacanis also explains why Digg needs to be careful not to mess with the the formula that attracts young techies.
When you build a huge, passionate community like digg has (and Fark, Slashdot, Engadget, iVillage, and the Well have), you live and die with that group. If digg wants to go big they should start a second digg for women, and one for politics–they shouldn’t do it as part of digg.
It’s a good observation and one that marketers have already figured out – unless your story is about technology, pumps Google, trashes Microsoft, touts Macs, or includes video of something exploding, don’t expect much interest from Digg.