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Tuesday, January 9th, 2007 by Andy Beal

8

Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.

And Mashable explains Yahoo’s strategy for keeping MyBlogLog a separate entity while still mashing it up with other Yahoo web properties.

Bradley Horowitz, VP of product strategy at Yahoo, said that MyBlogLog would remain a separate entity (much like their other social acquisitions) , but you’ll be able to register with your Yahoo ID. The MyBlogLog communities will also be integrated with Flickr and Yahoo Answers

Om Malik has more background details on MyBlogLog and suggests that even at $10 million, it’s a handsome reward for their efforts.

Whatever the amount might be, it is clear that five-employee company (including Rafer) have done well, primarily because the company was completely boot strapped and raised zero dollars in angel or venture capital investment.

Curiously missing from the news is the thanks to MP for bringing MyBlogLog into the limelight with our free zune contest. ;-)

More from Jeremy Zawodny, Forbes and R/WW.

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8 comments on “Yahoo Acquires MyBlogLog”

  1. MyBlogLog and Yahoo…hope for me yet! « matteh, a dev junky Says:

    January 9th, 2007 at 9:02 am

    [...] MyBlogLog and Yahoo…hope for me yet! Doing my morning blogging rounds and noticed that Marketing Pilgrim, among others I’m sure, is reporting that MyBlogLog has been snatched up by Yahoo! for a reported $10-$12 million. This is fantastic news because MyBlogLog had apparently not taken any VC money to get their site rolling, and ultimately successful. [...]

  2. Matt McAlister » The breakthrough that is MyBlogLog Says:

    January 9th, 2007 at 1:03 pm

    [...] Conversion Rater Andy Beal’s Marketing Pilgrim and Webomatica Pat McCarthy / Conversion Rater: MyBlogLog Gets Yahoo’d Andy Beal / Andy Beal’s Marketing Pilgrim: Yahoo Acquires MyBlogLog Webomatica: Yahoo! Buys MyBlogLog Eric / The MyBlogLog Blog: The Jig is Up — MyBlogLog joins Yahoo!  —  Todd, John, Steve, Scott and I are pleased to announce that Yahoo! has brought MyBlogLog into the fold.  I’ve been drafting a post about this for the better part of a week and it’s just not happening.  No matter how hard I try, there’s just too much here that I can’t yet put into words. [...]

  3. tricksterSEO Says:

    January 9th, 2007 at 1:49 pm

    Very exciting for the MyBlogLog crew. Hopefully Yahoo won’t run this one into the ground. :)

    PS – My MBL avatar is in your screenshot. Score!

  4. Blog Ryan » Yahoo Buys MyBlogLog Says:

    January 9th, 2007 at 3:01 pm

    [...] I’d seen MyBlogLog on several blogs but never paid too much attention to it. It looks like Yahoo picked them up for $10,000,000 today. Lots of coverage of the buyout here, here, here, here, here, here, and here. [...]

  5. Connie Says:

    January 10th, 2007 at 12:03 am

    Thanks for pointing out MyBlogLog. I’m one of your groupies now. :-)

  6. Andy Beal Says:

    January 10th, 2007 at 9:47 am

    Groupies are always welcome Connie! :-)

  7. SoloSEO Blog » Free Advertising on TechCrunch with MyBlogLog Flaw Says:

    January 10th, 2007 at 8:33 pm

    [...] MyBlogLog has become hugely popular and was even acquired by Yahoo recently, but I recently discovered a flaw that can easily be exploited by anyone in less than 60 seconds and create free advertising on TechCrunch (and hundreds of other sites). Please don’t do this, or even try this, as it is spammy. If you run the MyBlogLog sidebar on your blog you should be aware of the flaw, so I wanted to get it out in the open (keep reading for help to get around it). [...]

  8. Marketing.fm » MyBlogLog Marketing.fm Community Says:

    March 17th, 2007 at 11:02 am

    [...] I joined MyBlogLog well before the Yahoo Acquisition and I think it has been a given a great community outside of our actual Marketing site. [...]