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Blogging for Beer Money

The Christian Science Monitor looks at how ad platforms, such as Google’s AdSense, are helping the average blogger make a little extra cash.

“People can participate in the economy in ways that were once unimaginable. Not just moonlighting, but serious money,” says Mr. Tapscott. In the past, writers, musicians, and videomakers needed to prove themselves as “home-run hitters” in order to get distributed and earn significant money. “Now, bunters and single-hitters have a chance to make a living,” he says.

While very few can quit their day job and live off the money they make from blogging, many avid bloggers are finding their passion might just provide something more than just satisfaction in having their voice heard.