ChannelAdvisor Launches Integrated Paid Search Solution
If you’re involved in anyway with eBay (or other auction sites), you’re likely very familiar with ChannelAdvisor. They’re arguably the leaders in helping ecommerce companies sell their products via shopping channels and auction sites.
A couple of years ago, they acquired a search marketing company, and ever since they’ve been slowly integrating paid search management into their product offering. This week sees the launch of their SearchAdvisor solution, a one-stop shop for managing ads on Google, Yahoo, MSN and Ask.
By integrating Google, Yahoo!, MSN and ASK.com into a single user interface, SearchAdvisor provides eTailers the ability to scale their paid search efforts without adding costly resources or sacrificing ROI targets. SearchAdvisor takes it one step further by allowing eTailers to manage keywords on a product or sales margin basis, allowing you to know which keywords drive the most profitâ€¦and which keywords fail to drive a profit.
What’s also interesting is that SearchAdvisor can manage your PPC campaigns based upon your inventory level.