Posted February 9, 2007 9:45 am by with 6 comments

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It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.

Well, according to Business Week, Digg’s about to start copying another popular online community – StumbleUpon.

Later this year, Digg will launch a recommendation tool able to expose members to fellow Diggers who appear to have similar interests, says Rose. “Digg will be smart enough to know what interests you,” says Rose. The site will identify those with like interests in part by the previous stories they have dug and “buried”—the site’s term for voting down a story. “Theoretically, over time, you provide useful information,” says Digg Chief Executive Jay Adelson. “It makes a personal version of Digg more possible.”

Sound familiar? It should, here’s how StumbleUpon describes itself

StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 1,863,763 other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend.

So hopefully all of the Diggers who complain whenever they see yet another Digg copycat, will think twice before whining. You’re all about to jump on a concept that StumbleUpon made popular.

  • I don’t really think it is StumbleUpon they are copying. What they describe is really just a recommendation engine, which has been around since web 1.0 days. If anything it’s Amazon they are copying. Amazon probably has the biggest, most popular recommendation engine around.

  • Actually, I’m pretty sure it’s reddit that Digg is imitating. Reddit, a social news site almost exactly like digg has had for quite some time.

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  • To me this sounds even more like Findory, my favorite news service that didn’t make it big.

  • The almighty digg should keep it’s so called famous site and leave the great community of SU alone. Quit playing copy cat and stick to your guns. you let certain ones rule the roost now let them keep the roost alive. The all time Big Diggers think they are special, well looks like they are causing digg to look at other avenues. Create your own and quit playing follow the leader. I can just hear the people at digg if the shoe was on the other foot.

  • I think Digg is eyeing the monetization of selling the targeted content like StumbleUpon.