In one comment on SER, the YouTube video is called a legitimate result because it has backlinks.
Granted, itâ€™s a popular videoâ€”12M+ views (though I now wish I could take mine back), 10K comments, 61K favorited. Yahoo Site Explorer finds 3000 links to it, including one from the Wikipedia entry on shoes (itâ€™s no longer there and the page has been vandalized so many times that I canâ€™t tell which iteration of the page actually featured the link, if ever). The word â€œshoesâ€ does appear 35 times in the code of the YouTube page. And of course, itâ€™s repeated a lot in the movie.
Is that enough? Should it be? The #1 result (shoes.com) has 17,000 backlinks. #3 (zappos.com) has 22,000. Each of those sites has tens of thousands of indexed pages with highly relevant content.
I know youâ€™re curious: the Wikipedia entry is #5. It has about 700 backlinks. Maybe theyâ€™ll be able to get better rankings if Google acquires them.
Andy’s Update: We actually saw YouTube ranking for “shoes” a few weeks back, and it wasn’t pretty either.