Fox Interactive Media Acquires Ad Targeting Company Strategic Data Corp
News Corp’s Fox Interactive Media has acquired Strategic Data Corp. Fox Interactive hopes Strategic’s interactive ad targeting technology will help the company better target advertising on sites it owns, such as MySpace.
From the press release…
â€œSDC will enable us to realize the full potential of our massive online network,â€ said Peter Levinsohn, President, Fox Interactive Media. â€œSDCâ€™s expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike.â€
Strategic Data Corp will help Fox “to deliver highly-targeted graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network.”
No financial terms were released.