Comments on: Google Buys Video Game Ad Firm; Time to Actually Make These Acquisitions Work? http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html Internet Marketing News Fri, 19 Mar 2010 05:55:38 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Adam Dempsey http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html/comment-page-1#comment-35167 Adam Dempsey Thu, 25 Oct 2007 16:01:44 +0000 http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html#comment-35167 I don't think the point of in-game advertising is to jump out at you and make you want to buy something that instant, I think it's more about subconsciously getting it into your head and then if/when you come across for a need for a product, you know of the ones you've seen in the game. I don’t think the point of in-game advertising is to jump out at you and make you want to buy something that instant, I think it’s more about subconsciously getting it into your head and then if/when you come across for a need for a product, you know of the ones you’ve seen in the game.

]]> By: Jason Schramm http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html/comment-page-1#comment-22125 Jason Schramm Fri, 16 Feb 2007 22:21:50 +0000 http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html#comment-22125 I've never been sold on in-game advertising. When I play a game I don't pay attention to any of the advertising, especially when I am involved in the game. I’ve never been sold on in-game advertising. When I play a game I don’t pay attention to any of the advertising, especially when I am involved in the game.

]]> By: TMS http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html/comment-page-1#comment-22122 TMS Fri, 16 Feb 2007 19:45:05 +0000 http://www.marketingpilgrim.com/2007/02/google-buys-video-game-ad-firm-time-to-actually-make-these-acquisitions-work.html#comment-22122 Dynamic advertising in video games....make your Adwords purchase then crash through a virtual billboard with your logo on it. Forget the advertising firm. Buy the video game company and incorporate their technology amongst your current products. Personally, I want to see Google Earth with a DOOM style engine. Dynamic advertising in video games….make your Adwords purchase then crash through a virtual billboard with your logo on it.

Forget the advertising firm. Buy the video game company and incorporate their technology amongst your current products.

Personally, I want to see Google Earth with a DOOM style engine.

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