Google Sharing AdWords Quality Score?
According to an email received by Shimon Sandler, Google is gearing-up to start letting AdWords advertisers see their Quality Score.
…weâ€™re making improvements to the way that we evaluate the Quality Score to set minimum bids for keywords. First, we will be launching an optional Quality Score column to provide you with more transparency into the Quality Score for your keywords. Second, we made improvements to the way that we evaluate the Quality Score for all keywords. This change will allow us to more accurately set minimum bids for keywords where the system does not have a significant amount of data.
Sharing the quality score of ads is something that Yahoo decided to do, with the launch of their new platform. It’s interesting to see Google following Yahoo’s lead for a change.