The ads are different in two distinct ways:
* They are tabbed. The three tabs deliver different content, titled Searches, Web Pages, and Videos.
* Two of the tabs have links that lead to Google search results and to Google’s Videos page, as opposed to the standard contextual ads that lead straight to the advertiser’s page.
From the looks of the ads, they may be a replacement for the default charity ads shown when Google decides it has no relevant paid advertisements available to show. As these don’t seem to be PPC links the question becomes, will Google pay for these clicks?
If anyone else has seen these ads I would love to see some screens shots showing the ads on an actual page and not the ads just on their own.