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There’s a reason for search marketers to smile today – Google has added backlink details to Webmaster Central.
Now, before everyone runs off and pops the top off a bottle of champagne, Matt Cutts would like you to know about a certain caveat to the new tool.
Do not assume just because you see a backlink that it’s carrying weight. I’m going to say that again: Do not assume just because you see a backlink that it’s carrying weight. Sometime in the next year, someone will say “But I saw an insert-link-fad-here backlink show up in Google’s backlink tool, so it must count. Right?†And then I’ll point them back here, where I say do not assume just because you see a backlink that it’s carrying weight.
That wascally wabbit! Just when we thought we were finally seeing all of our backlinks, Matt goes and spoils the fun. 
So, question for Google, why in the world can’t we see ALL of our backlinks? We’re grown-ups, we can handle it. We promise, if we see something that we shouldn’t, we’ll close our eyes and pretend it was never there.
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7 comments on “Google Willing to Share Just a Little More Link Data”
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François Houste Says:
February 6th, 2007 at 6:46 am
Hi Andy,
I don’t really see your point here. Matt didn’t say that all the backlinks are not listed in this astonishing new tool, but that some of the links listed are not used by Google for any relevance computing by Google… so that backlinks that are recorded in Google database can be of no use at all… what I can easily imagine as some of my sites have an awful high level of backlink for a not so good positionning…
At least, that’s what I undestand from my non-english-natural-speaker point of view… If I am wrong, well… I can only improve by reading those blogs
Jeremy Luebke Says:
February 6th, 2007 at 11:44 am
Actually according to SEL links to supplemental pages are not listed so you actually don’t get a list of all your links.
I also see that if you have ROS links on another site such as a blog roll or another site in a network you have, it cuts off the number of links it shows from that site.
Google shares internal and external links to your websites » Make You Go Hmm Says:
February 6th, 2007 at 12:08 pm
[...] RustyBrick points to Matt Cutts saying that just because a link is there doesn’t mean the link is carrying any weight. He also compared to Yahoo Site Explorer and adds: “I also tested some other sites, and Yahoo! tends to report more back links overall.” Aaron Wall offers 5 ways to use the link data. Steve Bryant: “Google has been doing an amazing job of cozying up to the developer and Webmaster communities in the last few years.” Ryan: “Webmasters, including myself, always enjoy knowing where their links are coming from, but Google’s search engine never seems to show all of the links to a specific site.” Andy Beal ponders: “So, question for Google, why in the world can’t we see ALL of our backlinks? We’re grown-ups, we can handle it.” [...]
Matt Cutts Says:
February 6th, 2007 at 3:00 pm
I would just give it time; there’s already a *lot* more backlinks available now.
Andy Beal Says:
February 6th, 2007 at 6:02 pm
Francois, I probably should have included this quote from Matt…”The backlink tool doesn’t show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow.”
It was early.
François Houste Says:
February 7th, 2007 at 12:50 am
Andy, same from here… hi guess all the posts about this new backlink feature got too much words for my eyes so early yesterday morning…
» Google Adds New Ways To See Your Links » InsideGoogle » part of the Blog News Channel Says:
February 12th, 2007 at 1:27 am
[...] Google has added a new feature to Webmaster Central, letting you see a lot more of the incoming links for a site you own. You get a larger set of links than Google shows the public (although still not all of them, since Google is sure you’ll do something naughty with the list), and you can do a few cool things with it already, like download the list as a .CSV file for importing into Excel or some other spreadsheet program. My, imaging the data-mining possibilities… [...]