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Google Willing to Share Just a Little More Link Data



There’s a reason for search marketers to smile today – Google has added backlink details to Webmaster Central.

Now, before everyone runs off and pops the top off a bottle of champagne, Matt Cutts would like you to know about a certain caveat to the new tool.

Do not assume just because you see a backlink that it’s carrying weight. I’m going to say that again: Do not assume just because you see a backlink that it’s carrying weight. Sometime in the next year, someone will say “But I saw an insert-link-fad-here backlink show up in Google’s backlink tool, so it must count. Right?” And then I’ll point them back here, where I say do not assume just because you see a backlink that it’s carrying weight.

That wascally wabbit! Just when we thought we were finally seeing all of our backlinks, Matt goes and spoils the fun. :-)

So, question for Google, why in the world can’t we see ALL of our backlinks? We’re grown-ups, we can handle it. We promise, if we see something that we shouldn’t, we’ll close our eyes and pretend it was never there.

Trackbacks

  1. [...] RustyBrick points to Matt Cutts saying that just because a link is there doesn’t mean the link is carrying any weight. He also compared to Yahoo Site Explorer and adds: “I also tested some other sites, and Yahoo! tends to report more back links overall.” Aaron Wall offers 5 ways to use the link data. Steve Bryant: “Google has been doing an amazing job of cozying up to the developer and Webmaster communities in the last few years.” Ryan: “Webmasters, including myself, always enjoy knowing where their links are coming from, but Google’s search engine never seems to show all of the links to a specific site.” Andy Beal ponders: “So, question for Google, why in the world can’t we see ALL of our backlinks? We’re grown-ups, we can handle it.” [...]

  2. [...] Google has added a new feature to Webmaster Central, letting you see a lot more of the incoming links for a site you own. You get a larger set of links than Google shows the public (although still not all of them, since Google is sure you’ll do something naughty with the list), and you can do a few cool things with it already, like download the list as a .CSV file for importing into Excel or some other spreadsheet program. My, imaging the data-mining possibilities… [...]