Now, before everyone runs off and pops the top off a bottle of champagne, Matt Cutts would like you to know about a certain caveat to the new tool.
Do not assume just because you see a backlink that itâ€™s carrying weight. Iâ€™m going to say that again: Do not assume just because you see a backlink that itâ€™s carrying weight. Sometime in the next year, someone will say â€œBut I saw an insert-link-fad-here backlink show up in Googleâ€™s backlink tool, so it must count. Right?â€ And then Iâ€™ll point them back here, where I say do not assume just because you see a backlink that itâ€™s carrying weight.
That wascally wabbit! Just when we thought we were finally seeing all of our backlinks, Matt goes and spoils the fun.
So, question for Google, why in the world can’t we see ALL of our backlinks? We’re grown-ups, we can handle it. We promise, if we see something that we shouldn’t, we’ll close our eyes and pretend it was never there.