Audible Magic uses audio fingerprinting technology to identify the audio digital signature in any video file and then looks for matches against a database of copyrighted content.
MySpace said it maintains a database of fingerprints uploaded by content owners. The blocking of unauthorized clips is on a voluntary basis to prevent the exclusion of materials that companies want to be uploaded, such as those by a company’s marketing department.
The process of identifying the audio channel from a video clip is a lot easier than trying to match the video content.
While many MySpace users upload audio and video content, it’s not the prime reason for MySpace’s existence – it’s merely a by-product of having a social community site. So, if MySpace is making the effort to pre-screen upload video content, you’d think a site that is entirely devoted to video uploads, would have something similar in place, wouldn’t you?
MySpace’s move leapfrogs YouTube’s efforts to roll out the ability to identify and block videos uploaded by users without copyright permission. YouTube does not screen for copyright-protected videos during the uploading process. In a conference call, Google CEO Eric Schmidt said the company would roll out the system in stages soon, but gave no timeline.
YouTube is already feeling the heat. With MySpace taking a proactive step to prevent the uploading of unauthorized content, expect the heat dial to be turned up to “11”.