A recent UK survey of mobile phone users suggests that there may be no where near the amount of people using their cell phones for search, as believed.
Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum
What’s more, they’re not searching for restaurants, or directions. Just 2% conduct a search on a daily basis and those searching less frequently, search for ringtones and music downloads.
And remember, this is a UK survey. The Brits are ahead of their US cousins, when it comes to mobile phone adoption and technology. The stats hardly send a warm and fuzzy message to those looking for a broader adoption of mobile content.