Paul Christ as KnowThis.com Marketing Blog lists search engine marketing as the #2 concept that modern marketers need to know. It’s a pretty strong endorsement. From the post:
But I will say that if you are not thoroughly familiar with each of these topics then you owe it to yourself to learn. Soon! Pick up books, go to websites, attend seminars, enroll in courses. Whatever it takes learn these concepts as soon as you can. . . .
2. Search Engine Marketing Get with the program! If you are a marketer and still donâ€™t know why this segment of Internet marketing is important then you have a problem. Search engines are the most important influence on marketing since television became a competitor to radio. You need to know how this is impacting your business.
Go aheadâ€”pat yourself on the back.