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	<title>Comments on: Modern Marketers Need SEM</title>
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	<link>http://www.marketingpilgrim.com/2007/02/modern-marketers-need-sem.html</link>
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		<title>By: sheds</title>
		<link>http://www.marketingpilgrim.com/2007/02/modern-marketers-need-sem.html/comment-page-1#comment-29280</link>
		<dc:creator>sheds</dc:creator>
		<pubDate>Thu, 19 Jul 2007 10:20:29 +0000</pubDate>
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		<description>SEM is deffinately a very under used resource in australia.  It takes barley any work at all to rank for even the highest searched terms in AUS at the moment.</description>
		<content:encoded><![CDATA[<p>SEM is deffinately a very under used resource in australia.  It takes barley any work at all to rank for even the highest searched terms in AUS at the moment.</p>
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		<title>By: Jason</title>
		<link>http://www.marketingpilgrim.com/2007/02/modern-marketers-need-sem.html/comment-page-1#comment-22697</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 01 Mar 2007 17:58:19 +0000</pubDate>
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		<description>It&#039;s great that SEM is placed high on their list, but I&#039;m very surprised that email marketing isn&#039;t a contender. Even though email marketing is old school, it&#039;s still considered the first step a marketer takes to take their &quot;good&quot; site to the next level. Sure, I agree SEO should be first to making a great site, but why lose a visitor forever after they visit your site once? It&#039;s cheaper to retain a previous customer than it is to get a new one. Get your users to subscribe, manage your list properly, and watch the snowball grow!</description>
		<content:encoded><![CDATA[<p>It&#8217;s great that SEM is placed high on their list, but I&#8217;m very surprised that email marketing isn&#8217;t a contender. Even though email marketing is old school, it&#8217;s still considered the first step a marketer takes to take their &#8220;good&#8221; site to the next level. Sure, I agree SEO should be first to making a great site, but why lose a visitor forever after they visit your site once? It&#8217;s cheaper to retain a previous customer than it is to get a new one. Get your users to subscribe, manage your list properly, and watch the snowball grow!</p>
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