National Pork Board Threatening Breastfeeding Bloggers?

Thursday, February 1st, 2007;
-- Andy Beal |

UPDATE: It looks like the power of the blogosphere has caused the National Pork Board to apologize.

Oh my gosh, the whole trademark world just checked itself into the looney-bin.

Popular SEM star, Jennifer Laycock, just received a threatening letter from the National Pork Board, demanding she stop selling a t-shirt that helps raise money for baby-milk banks.

I received a letter this morning from Jennifer Daniel Collins, an attorney at Faegre & Benson that represents The National Pork Board. It stated, for the most part, that my use of the phrase “the other white milk” violates their trademark on the phrase “the other white meat.” As such, they’ve demanded that I remove the shirt, demanded that the image of the shirt be removed from any site I know of, demanded that I destroy any shirts that exist with the logo and demand that I not at any point in the future use the phrase in a commercially profitable way.

Are you kidding me? The National Pork Board thinks we’re going to confuse their trademark with breast milk? I can see it now, millions of confused consumers walking into their local grocery store and accidentally picking up a gallon, instead of some bacon and ham.

A trademark is not an absolute right to prevent other people from using it. It’s designed to prevent any confusion between the trademark owner and anyone trying to use a similar mark. Where’s the confusion here?

This is lunacy! Please help spread the word, and head over to Jennifer’s blog, if you have any ideas on how she can tell them to go away.

** Andy Beal is hosting the first ever online reputation management workshop. Register today and save $200!! **

10 Responses to “National Pork Board Threatening Breastfeeding Bloggers?”

  1. 97th Floor Says:

    lets all do blog posts with the words faegre & benson and the national pork board in the urls and the title and give them a reputation management problem? jennifer can jump on the seo contest reputation destroying band wagon :)

  2. Big Bully Pork Group Stomps on BreastFeeding Moms - ShoeMoney™ Says:

    [...] Marketing Pilgrim [...]

  3. National Pork Board Tries to Stomp on Innocent Blogger - Search Engine Marketing Expert - Press Releases for Websites Says:

    [...] Looks like a lot more people are getting into the act, talking about this issue. Here are some more links to articles/posts/whatever: Netscape The Small Business Ideas forum. Marketing Pilgrim Traffick Search Engine Land Search Engine Guide The Feeding Choices Board at BabyCenter Cameron Olthuis - Save a Pig, Boycott Pork [...]

  4. » What do Faegre & Benson & The National Pork Council have to do with Breasts? Says:

    [...] National Pork Council Threatening Breastfeeding Bloggers? [...]

  5. Jordan McCollum Says:

    Andy, if the National Pork Council is threatening breastfeeding bloggers (as your title reads), we’re in trouble… ;)

  6. Andy Beal Says:

    Jordan - took me a while to figure out your comment. Not sure whether to upload a “MP Supports Breastfeeding mothers” banner or have you go on sabbatical. ;-)

  7. Tim Linden Says:

    Isn’t ham red?

  8. » Downside to being an “authority”? Says:

    [...] Why do alot of “guru’s” in the “SEO community” link back to one another, and talk about each other, and write about what each other are talking about? Because there is respect there for what each individual has accomplished.  It got me thinking about the post Chris Bennett did yesterday talking about “What do Faegre & Benson & The National Pork Council have to do with Breasts?” He read about it on Marketing Pilgrim, then was lead to Shoemoney whose story on it has been dugg almost 600 times (as of the time of this post). Everyone was going back and forth and helping each other get the “word out”. [...]

  9. A few things you should go read - Be A Good Dad Says:

    [...] I learned from Andy Beal at Marketing Pilgrim that the Pork Council wanted stop a breastfeeding group from using the phrase, “The other white milk” because they felt it violated their “The other white pork” trademark. If I started calling myself The Other White Dork would they feel that they should have the rights to that already, too? Related posts: [...]

  10. Blog Buzz: Canada Blames Google, Yahoo! Backs Bebo, NYTimes on Facebook Says:

    [...] A word of advice to Mark Zuckerberg and friends: don't mess with the lactivists (or this could happen to [...]

Leave a Reply

Please read our comment policy.