Comments on: Yahoo Not Deleting Advertiser Accounts, Claims Account Offline Due to Spam http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html Internet Marketing News Fri, 19 Mar 2010 16:44:31 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Palmer http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html/comment-page-1#comment-23549 Palmer Sun, 25 Mar 2007 00:06:21 +0000 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html#comment-23549 The way Yahoo handles keywords is crazy. I spent a small amount of money to buy some adverts for a review site (glorified blog really) that I run. I used the names of films that had been reviwed as keywords, so the add would read "Read a review of [Mission Impossible 3 for example] at etc . . ." I only used the names of films which were actually reviewed on the site. No throwing in the top film of the week just to drum up hits when I didn't actually have any content about it. Yahoo removed most of these keywords on the grounds that "Contact information such as phone numbers, street or email addresses, and URLs may not be included in the title or description." ??? I asked them to review this, but instead they reviewed some other keywords they had removed which I hadn't actually complained about. These keywords were sarah michelle gellar and alyson hannigan, and the advert linked to reviews of the TV show Buffy the Vampire Slayer. For anyone who doesn't know, these two actresses are the stars of that show, and their names were mentioned in the reviews (eg "Alysson Hannigan gives her best performance of the series" etc). They removed these keywords on the grounds that "Keyword is not accurately reflected in the ad". The ad read: "Read reviews of Buffy the Vampire Slayer at frogfear.com"(my site). At the same time, whenevr I search Yahoo I see loads of ads which clearly are just spam. "Looking for Sarah Michelle Gellar? Find Sarah Michelle Gellar items at etc etc". In other words, ads which have thousands of keywords and just insert them into the text of the same ad. It doesn't really bother me as I just spent $30 advertising my blog for the fun of it really, but they definitely have a lousy system. The way Yahoo handles keywords is crazy. I spent a small amount of money to buy some adverts for a review site (glorified blog really) that I run. I used the names of films that had been reviwed as keywords, so the add would read “Read a review of [Mission Impossible 3 for example] at etc . . .” I only used the names of films which were actually reviewed on the site. No throwing in the top film of the week just to drum up hits when I didn’t actually have any content about it.

Yahoo removed most of these keywords on the grounds that “Contact information such as phone numbers, street or email addresses, and URLs may not be included in the title or description.” ???

I asked them to review this, but instead they reviewed some other keywords they had removed which I hadn’t actually complained about. These keywords were sarah michelle gellar and alyson hannigan, and the advert linked to reviews of the TV show Buffy the Vampire Slayer. For anyone who doesn’t know, these two actresses are the stars of that show, and their names were mentioned in the reviews (eg “Alysson Hannigan gives her best performance of the series” etc). They removed these keywords on the grounds that “Keyword is not accurately reflected in the ad”. The ad read: “Read reviews of Buffy the Vampire Slayer at frogfear.com”(my site).

At the same time, whenevr I search Yahoo I see loads of ads which clearly are just spam. “Looking for Sarah Michelle Gellar? Find Sarah Michelle Gellar items at etc etc”. In other words, ads which have thousands of keywords and just insert them into the text of the same ad.

It doesn’t really bother me as I just spent $30 advertising my blog for the fun of it really, but they definitely have a lousy system.

]]> By: » Yahoo accuses me of spamming - Google ups keyword limit to 1 million - SEM Punch http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html/comment-page-1#comment-22913 » Yahoo accuses me of spamming - Google ups keyword limit to 1 million - SEM Punch Thu, 08 Mar 2007 20:52:20 +0000 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html#comment-22913 [...] After the whole issue with Yahoo shutting down my account I thought that it’s just not worth spending more time writing about it and moved on. It cracked me up that Yahoo sent a statement to both Andy and Loren accusing me of spam. Today I stumbled over another post mentioning a Yahoo statement in response to my case and was just appalled by their smear campaign against me. So I thought I’d write a little more about this case. [...] [...] After the whole issue with Yahoo shutting down my account I thought that it’s just not worth spending more time writing about it and moved on. It cracked me up that Yahoo sent a statement to both Andy and Loren accusing me of spam. Today I stumbled over another post mentioning a Yahoo statement in response to my case and was just appalled by their smear campaign against me. So I thought I’d write a little more about this case. [...]

]]> By: Pat East http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html/comment-page-1#comment-21998 Pat East Tue, 13 Feb 2007 17:53:26 +0000 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html#comment-21998 Fortunately or unfortunately, I don't think Florian's account going offline has anything to do with Yahoo Panama nor does it have anything to do with "quality control." I think it has to do with overzealous editors. About 6 months ago, we had a massive amount (8,000 of 10,000 keywords) of keywords taken offline due to "quality control." When we asked Yahoo about it, we were given nearly the same response that Wareham gave. Unfortunately, it didn't hold water. The account in question was for a health insurance company (with the keyword "health insurance" sprinkled throughout the site). They removed the keyword "health insurance" because it wasn't related to the site. Every other keyword in the account was approved by their system (not sure how you can spam Yahoo given that they have an editorial process) and had related content on the site. After three weeks and literarily 20 phone calls, we got all of our keywords reinstated. I think the main issue isn't Yahoo Panama per se, it's just that Yahoo has some poor editorial policies and Yahoo Panama has created more customer service issues, which just compounds the problem. Fortunately or unfortunately, I don’t think Florian’s account going offline has anything to do with Yahoo Panama nor does it have anything to do with “quality control.” I think it has to do with overzealous editors. About 6 months ago, we had a massive amount (8,000 of 10,000 keywords) of keywords taken offline due to “quality control.” When we asked Yahoo about it, we were given nearly the same response that Wareham gave. Unfortunately, it didn’t hold water. The account in question was for a health insurance company (with the keyword “health insurance” sprinkled throughout the site). They removed the keyword “health insurance” because it wasn’t related to the site. Every other keyword in the account was approved by their system (not sure how you can spam Yahoo given that they have an editorial process) and had related content on the site. After three weeks and literarily 20 phone calls, we got all of our keywords reinstated. I think the main issue isn’t Yahoo Panama per se, it’s just that Yahoo has some poor editorial policies and Yahoo Panama has created more customer service issues, which just compounds the problem.

]]> By: Headlines of Note for February 7, 2007 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html/comment-page-1#comment-21859 Headlines of Note for February 7, 2007 Wed, 07 Feb 2007 22:07:03 +0000 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html#comment-21859 [...] New Yahoo Search Marketing Platform Deleting Advertiser Accounts (Marketing Pilgrim) [...] [...] New Yahoo Search Marketing Platform Deleting Advertiser Accounts (Marketing Pilgrim) [...]

]]> By: Li Evans http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html/comment-page-1#comment-21857 Li Evans Wed, 07 Feb 2007 21:53:46 +0000 http://www.marketingpilgrim.com/2007/02/new-yahoo-search-marketing-platform-deleting-advertiser-accounts.html#comment-21857 Hey Andy.... there's been a bunch of glitches with the new Yahoo! import tool, too. We had nothing but headaches. Apparently Yahoo!'s overwhelmed and just can't get back to people - we waited almost 2 weeks till we found a solution, after calling back numerous times. My colleague Greg, did a write up about it - and gave a solution to the issue with the 3rd party import tool. It's has some real issues with negatives. Here's a link if you'd like to read it. http://www.searchmarketinggurus.com/search_marketing_gurus/2007/02/yahoos_little_s.html Hey Andy…. there’s been a bunch of glitches with the new Yahoo! import tool, too. We had nothing but headaches. Apparently Yahoo!’s overwhelmed and just can’t get back to people – we waited almost 2 weeks till we found a solution, after calling back numerous times.

My colleague Greg, did a write up about it – and gave a solution to the issue with the 3rd party import tool. It’s has some real issues with negatives. Here’s a link if you’d like to read it.
http://www.searchmarketinggurus.com/search_marketing_gurus/2007/02/yah oos_little_s.html

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