More NC Job Openings from Google

Although still roiled in tax break controversy, Google’s North Carolina data center is looking for more employees in Operations and IT.

In addition to its previous listings for Data Center Facilities Technician and Manager, the Lenoir, NC, data center is looking for:

I have only one question: why didn’t they think of using the Marketing Pilgrim Internet marketing job board?

Wiki Search Engine (née “WikiaSari”) to Launch by Year’s End

A quick refresher: WikiSeek is a search engine designed to search Wikipedia and sites that Wikipedia links to. Wikia is a for-profit company started by Wikipedia founder Jimbo Wales. WikiaSari is the name of the software behind a Wikia search engine project, named in a naming contest in 2004.

Although the wiki search engine has frequently been called “WikiaSari,” Wikia does not plan on using that name. The support site is called “Search Wikia,” but that won’t be the name of the search engine, either. Still with me?

Not to be confused with WikiSeek, the also-much-publicized NotWikiaSari wiki-inspired search engine should launch by the end of the year, according to Jimbo Wales. Wales made the statement from a Wiki Camp in India. (And no, that’s not where exiled Wikipedians go, it’s an unstructured, wiki-inspired gathering for Wikipedians.)

2007 SEMPO Board Announced

The 2007 SEMPO Board of Directors has been announced and the newly-elected SEMPO Board of Directors for 2007 is:

Chris Boggs, Avenue A/Razorfish
Massimo Burgio, Global Search Interactive
Fionn Downhill, Elixir Systems
Dave Fall, DoubleClick Inc.
Duane Forrester, Sports Direct Inc.
Sara Holoubek, Free Agent Consultant
Gordon Hotchkiss, Enquiro
Bill Hunt, Global Strategies International
Kevin Lee, Did-It
Jeffrey Pruitt, iCrossing
Tanya Rietze, Hewlett-Packard
Dana Todd, SiteLab
Dave Williams, 360i

SEMPO is becoming more corporate by the day it seems. I would have never dreamed of seeing someone from Hewlett-Packard on the board. Whether going corporate is a good or a bad thing, only time will tell.

Oddly enough I could find no mention of this info on the SEMPO site, but the full release is on Search Engine Land.

First Wikipedia, Now YouTube: Creeping up the SERPs

SERoundtable and Mashable are up in arms as YouTube videos have begun creeping up the SERPs. SERountable points out the #2 results for “shoes” right now is a YouTube video:

shoes serp

In one comment on SER, the YouTube video is called a legitimate result because it has backlinks.

Granted, it’s a popular video—12M+ views (though I now wish I could take mine back), 10K comments, 61K favorited. Yahoo Site Explorer finds 3000 links to it, including one from the Wikipedia entry on shoes (it’s no longer there and the page has been vandalized so many times that I can’t tell which iteration of the page actually featured the link, if ever). The word “shoes” does appear 35 times in the code of the YouTube page. And of course, it’s repeated a lot in the movie.

AdWords: Improvements All Around

Okay, Andy, I’ll concede that Yahoo’s headed in the right direction with Panama. The folks at Google are either running scared or showing off: Google’s been cranking out improvements for advertisers pretty fast lately.

First they started sharing the Quality Score and then planning to update the Quality Score algorithm already this month. Now, they’ve released AdWords Editor 3.0 and announced they’ll be displaying the URLs of sites where your ads are running on the content network.

It looks like AdWords Editor 3.0 is a real improvement, adding useful features (and not just bells and whistles). eWhisper and SERoundtable each have feature breakdowns. The consensus: upgrade.

Jennifer Slegg (jensense), Queen of Search, writes today about Google’s announcement that they’ll make it possible/easier to see the URLs that are displaying your ads on the content network. She sums it up well:

Can Yahoo Catch Google?

I was asked by Business Week to provide an opinion piece on Yahoo’s new search marketing platform.

As an opinion piece, I was asked to pick one side and provide supporting evidence to back up my stance. As I’ve already stated how impressed I am with Panama, I went with the positive.

I hope you’ll enjoy it and feel free to leave your counter-point here or at the article.

UPDATE: comScore just released data that shows Panama is helping Yahoo. I wish I’d known, so I could have included in the article.

ComScore also found that Yahoo’s search ads are gaining ground as a percentage of total clicks. Prior to the Panama launch, ads held 10.1 percent of clicks, which increased to 10.6 percent of total click volume in the week ending February 11 and 11.1 percent in the week ending February

Oscar Winners? Wordtracker Makes Predictions

I’m in LA tonight, but unfortunately I’m not attending the Oscars (I fly from LAX to Sydney tomorrow), so I’ll watch it on TV along with everyone else.

In the meantime, Wordtracker has issued its list of Oscar winner predictions, based upon the most popular search queries.

Observations include (from the release):