Google Gives-up Building Own YouTube Filters, Follows MySpace’s Lead

The San Jose Mercury News is reporting Google has signed a deal with Audible Magic to screen uploaded videos for copyrighted content. Just days after Google’s Eric Schmidt confirmed YouTube would roll out anti-piracy measures – which we all assumed would be something developed internally – we learn that the video sharing site will partner with the very same company MySpace partnered with last week.

The big question now is whether YouTube can maintain its popularity, once it starts screening for copyrighted content. Could YouTube become the next Napster – immensely popular while unregulated, but now just a shadow of its former self?

YouTube is “definitely going to lose popularity,” said Jesse Drew, acting director of the technocultural studies program at University of California-Davis. “These things become popular because they are underground and free and accessible.”

Fox Interactive Media Acquires Ad Targeting Company Strategic Data Corp

News Corp’s Fox Interactive Media has acquired Strategic Data Corp. Fox Interactive hopes Strategic’s interactive ad targeting technology will help the company better target advertising on sites it owns, such as MySpace.

From the press release…

 â€œSDC will enable us to realize the full potential of our massive online network,” said Peter Levinsohn, President, Fox Interactive Media. “SDC’s expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike.”

Strategic Data Corp will help Fox “to deliver highly-targeted graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network.”

No financial terms were released.

Via.

Google’s YouTube Will Offer Copyright Protection "Very Soon"

It appears Google’s finally starting to realize that if YouTube is to continue its success, they need to figure out how to protect copyright holders from video piracy.

I’m guessing losing big deals to your rivals and watching others being proactive on copyright protection, finally got Google’s attention, but apparently only just recently.

“We just reviewed that (issue) about an hour ago,” Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. “It is going to roll out very soon … It is not far away.”

No timeframe for rollout was given by Schmidt – shocker! – but whatever they introduce will be available to all copyright holders, not just the big guys who make licensing deals with Google.

MerchantCircle Brings MySpace Platform to Local Businesses

My hat’s off to MerchantCircle. I’ve just read a Business Week article that explains how the company is serving local businesses with a network that borrows a few ideas from MySpace. It sounds like they’ve hit on a winner!

Using data obtained from public records and a proprietary Web crawler developed by cofounder Yamamoto, the eight-employee MerchantCircle builds the listings, then relies on merchants finding listings through word-of-mouth and search engines. MerchantCircle optimizes each entry in the directory, so that it gets good placement when it is picked up by major search engines such as Google. “We make it easy for people to link to your site, make it easy for merchants to create new content, and tag it in a way the Web loves. Google wants people to be able to find stuff that they’re interested in. For a small-business man to do that himself would be impossible, but we’re applying that [technology] across lots and lots of merchants’ pages,” says Yamamoto.

Google’s Two-Class Blogging Policy

Lots of sites reporting news that Google has taken down a Blogger blog, after it posted a death threat against a New Zealand politician.

Google spokeswoman Victoria Grand today said the weblog was taken down this morning after a complaint from the Ministry of Social Development. She said it was not just yesterday’s death threat that prompted the site shutdown, but that Google believed it was repeat violation of site rules.

That’s all fine and dandy, but Google doesn’t move as quickly – or at all – for regular requests. I’ve worked with a few people that were victims of Blogger blogs posting libelous or threatening information, yet when I approached Google, they did nothing about it.

Google Apps Premier Edition Launches

After much speculation, Google has indeed launched a paid version of its online office applications, taking a solid stance against Microsoft in the process.

Google Apps Premier Edition can already claim General Electric among its users and with a measly $50 per user, per year, price tag, many others are likely to follow suit.

So what do you get for your $50 a year? According to the WSJ

[Google Apps Premier Edition] includes more email storage and support for companies’ technology staff, as well as guarantees that the email service will be available virtually all of the time. Google says it expects to add other services to the bundles, possibly including its Blogger tool for creating Web logs, by year end.

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From now until Saturday, you can get $20 off any job listing at the Marketing Pilgrim Job Board by using the coupon code “febspecial”.

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