PayPerPost Even More Transparent (& Obnoxious)
PayPerPost launches it new â€œDisclosure Badgesâ€ todayâ€”what they consider to be a â€œnew standard for Word-of-Mouth (WOM) transparency.â€ The badges are small graphics to appear in the paid posts.
The badges are designed to enable â€œreaders to not only see who is sponsoring the content, but also to benefit from links and other information provided by the sponsor,â€ according to the press release. The Disclosure Badges accomplish this through an ad unit called a BubbleAd, which is optional to sponsors.
Hover your mouse over the BubbleAd and it opens up into a â€œthought bubbleâ€ with details on the postâ€™s sponsors and products. Sponsors can customize their BubbleAds to include images, text and links. PayPerPost didnâ€™t say how long you have to hover before the ad appears. Iâ€™m thinking Snap Preview meets advertising I probably didnâ€™t want to see in the first place.
Ted Murphy, CEO of PPP, says of the new badges:
When PayPerPost made waves last December by announcing mandatory disclosure for its Consumer Content Creators, many thought the issue was closed. Our feeling, however, was that the system could always be improved. Weâ€™re excited by in-post Disclosure Badges because they add value to the concept of transparency — providing all parties a greater level of comfort.
One smart move by PPP: the badges can be â€œcolor-coordinatedâ€ to bloggersâ€™ sites. At least they wonâ€™t be alienating any design-conscious bloggers over the color.
As part of PPPâ€™s Beta 3 rollout this week, this new â€œfeatureâ€ comes just two months after PPP began requiring bloggers to publish full disclosure policies site-wide. Other features of the new release include segmentation (and therefore pricing) based on blogger quality, improved video support and a new press release feature.
PayPerPost says theyâ€™ll be measuring feedback on the Disclosure Badges and BubbleAds from their bloggers and the general public to improve the technology for everyone.