Pheedo’s new FeedPowered advertising platform offers to take any RSS feed and turn it into a dynamically updated ad unit (see their site for live examples). Where can you run the ads?
You can run your FeedPowered ad on targeted sites across Pheedo’s network of publishers. Alternatively, you can distribute FeedPowered advertising into just about any ad network or via your preferred ad server.
It’s an interesting idea and one that might be appeal to any blog that has made the leap from personal journal to a monetized site. I like the idea of exposing my RSS feed to other sites, but not sure I’d be willing to pay a whole lot for someone to actually click on my feed. After all, where’s the real conversion? Unless they “stick” or subscribe to my full feed, I’m paying a lot for “drive-by” visitors.
UPDATE: Thanks to Pheedo’s Bill Flitter for pointing out that the new platform can help more than just bloggers. According to Bill, “Feedpowered Ads are to help marketers automate their advertising. Keep in mind, the feed can be a retailerâ€™s RSS feed too – product information. Another example might be a Travel company. Think about how often airfare or hotel prices change. A company like Expedia could instantly get the latest prices out to their target customer as soon as they change. Instead of creating thousands of keywords, we just repurpose the content from their site.”