Comments on: Pheedo Bringing Your RSS Feed to Ads http://www.marketingpilgrim.com/2007/02/pheedo-bringing-your-rss-feed-to-ads.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill Flitter http://www.marketingpilgrim.com/2007/02/pheedo-bringing-your-rss-feed-to-ads.html/comment-page-1#comment-22023 Bill Flitter Wed, 14 Feb 2007 17:23:35 +0000 http://www.marketingpilgrim.com/2007/02/pheedo-bringing-your-rss-feed-to-ads.html#comment-22023 Andy, Thanks for writing about our story. A few items to point out. The Feedpowered Ads are to help marketers automate their advertising. Keep in mind, the feed can be a retailer's RSS feed too - product information. Another example might be a Travel company. Think about how often airfare or hotel prices change. A company like Expedia could instantly get the latest prices out to their target customer as soon as they change. Instead of creating thousands of keywords, we just repurpose the content from their site. Furthermore, the content could be Video. For example, the big TV networks are moving more and more video online. We can pull in a video feed and display it the same way. You as a blogger might not want to pay for “drive-by” visitors but the use of this goes way beyond just bloggers. There is a lot of content being created everyday by marketers. We are just making it easy for them to distribute. Lastly, you hit the nail on the head when you mentioned subscribers. Each ad unit comes with the ability to subscribe to the RSS feed. During our initial beta, Opera.com, generated over 1k subscribers in 4 weeks using our platform. Thanks again for mentioning the new product. Best regards, Bill Flitter Pheedo.com Andy,

Thanks for writing about our story. A few items to point out.

The Feedpowered Ads are to help marketers automate their advertising. Keep in mind, the feed can be a retailer’s RSS feed too – product information. Another example might be a Travel company. Think about how often airfare or hotel prices change. A company like Expedia could instantly get the latest prices out to their target customer as soon as they change. Instead of creating thousands of keywords, we just repurpose the content from their site.

Furthermore, the content could be Video. For example, the big TV networks are moving more and more video online. We can pull in a video feed and display it the same way.

You as a blogger might not want to pay for “drive-by” visitors but the use of this goes way beyond just bloggers. There is a lot of content being created everyday by marketers. We are just making it easy for them to distribute.

Lastly, you hit the nail on the head when you mentioned subscribers. Each ad unit comes with the ability to subscribe to the RSS feed. During our initial beta, Opera.com, generated over 1k subscribers in 4 weeks using our platform.

Thanks again for mentioning the new product.

Best regards,
Bill Flitter
Pheedo.com

]]>