Marketing Pilgrim's Reputation Channel

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Reputation Monitoring Firm Cymfony Acquired?



paidContent is reporting social media monitoring company Cymfony has been acquired by UK-based research firm Taylor Nelson Sofres.

No details on the value of the deal – paidContent estimates double digits based on Cymfony’s $24m raised in VC – and we don’t have any official word yet.

Without knowing much about either company, I’d guess this is a smart move for TNS, and a poor decision by Cymfony. We’re only just starting to see companies wake up to the concept that they need to monitor and engage social media, so Cymfony likely sold way too early. Then again, Cymfony may have gotten triple digits and smiling all the way to the bank!