SEOmoz Gets New Look, Premium Content
Saturday, February 3rd, 2007;
-- Andy Beal |
Rand and the SEOmoz team have finally launched the new look for their web site. New features include:
- YOUmoz - submit your own posts and the most popular are pushed to the main blog.
- Premium Content - for $39 a month ($299 a year), get extra benefits, and access to new tools.
It’s a bold move by SEOmoz to start charging for premium content. I know Rand is committed to providing the same level of content to those that don’t join the premium service, but it will be interesting to see how many people find SEOmoz valuable enough to cough-up forty bucks a month.
SEOmoz has an incredible community, so if any site can successfully roll-out a paid membership option, it’s the mozzers.
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February 3rd, 2007 at 8:36 pm
It won’t be ‘individuals’ who subscribe to the premium content. It will be employees who have access to ’spend it and forget it’ sized budgets. Actually it’s genius on SEOmoz’s part. I’m sure that Rand does not think of it in the same way that I am spinning it, but the reality is that there are a lot of corporations, marketing offices, SEO offices, etc. where $40 a month is a drop in the wineskin.
This is the online continuation of a rich tradition. Think about all of those four and eight page professional monthly newsletters that offer subscriptions to accountants, marketers, fundraisers and lots of other professions. It is exactly the same audience (SEO/Internet Marketing niche) that purchases those subscriptions that will become premium members.