Ladies and gentleman, presenting the heavy-weight battle for the reputation of search engine optimizers.
In the red-corner, we have Jason Calacanis, who blogs a whole bunch of criticisms of SEOs, without backing up any facts or responding to reader’s comments and questions.
…the truth is that 90% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don’t deserve traffic–that’s why they’re not getting it organically so they hire the slimebuckets to game the system for them.
In the blue-corner, we have IAC’s Barry Diller, singing the praises of SEO.
He called his in-house SEO practitioners “resident geniuses,” and said SEO’s contribution to IAC’s traffic acquisition efforts can’t be understated. Diller claims that when an SEO expert transferred from Expedia to Citysearch, the site’s unique user count jumped from six million to over 20 million per month “without spending a nickel. That’s great value.”
Obviously, having practiced SEO for many years, I’m somewhat biased in this argument. There are many bad SEO firms out there, but then again, you could probably take any industry and make the case that 90% of those participating, really don’t know what they are doing. But, what really aggravates me most about Calacanis’ comments, is this…
There are some whitehat SEO firms out there I know, but frankly the whitehat SEO companies are simply doing solid web design so I don’t consider them SEO at all.
I’m glad we’re on the same page Jason. I don’t consider web design firms to be SEOs either. How about you stick to what you know – which is what exactly?
UPDATE: If you’re pissed at Jason’s comments and feel like retaliating, Danny Sullivan has saved you the job. He’s taken Calacanis to task in a big way. Bravo Danny!