We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.
So what exactly is WTF?
When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.
What’s interesting is Technorati’s open invitation for members to submit as many WTFs as they want. If you think you have a better angle on a breaking story, go ahead and submit, and get your friends and readers to vote. You can see it in action, with a search on Technorati for “windows vista“.
I said yesterday, I’m excited about this new angle for Technorati. I spoke to Jeremiah Owyang and we agreed that Technorati has not been as valuable in recent months – too much noise. Sifry et al have recognized this and brought some “fire” to the service by bringing in popularity and voting that have helped sites, such as Digg, flourish.