Media Post suggests that smaller companies are providing better solutions for searching video content on the web.
However, no one has cracked the code yet on how to sift through these videos. Once they do, the ripple effect in advertising should be massive, as marketers will be able to couple their ads with the videos returned, just as they do in text search.
While you may see a ripple effect, with better ad targeting, what about the tidal wave coming in the other direction? If video search technology does indeed get to the level of sophistication, that it can identify your favorite video clip, content owners are going to demand it be used to identify and filter copyrighted content.
Here’s a conspiracy theory for you. Could the reason that Google and Yahoo have poor video search capabilities, be a deliberate attempt to prevent copyright owners demanding it be used to remove their content?