Using Web Analytics to View the Landscape Not Blades of Grass
Avinash Kaushik is one of my web analytics heroes. If you’re a marketer and not currently reading his Occam’s Razor blog, you’re missing out on a wealth of great understanding.
In today’s post, Avinash takes the time to remind us that we too often drill down to the smallest data points, but completely miss the bigger picture.
He suggests four areas to review, before you start figuring out the browser resolution of the visitor from Belgium, and whether he uses a dial-up or broadband connection.
- How many visitors are coming to my website?
- Where are they coming from?
- What do you want them to do on the website?
- What are they actually doing?
Of course, Avinash explains each point in detail, so you’ll have to head to his blog, for the full insight.