They reviewed Google search results for the companies that make up the Fortune 100 list and found that 29 of them have search listings that could hurt their brand.
While it’s not a shock to see Walmart, Exxon Mobile and Dell on the list, others are surprising, such as:
5.) State Farm Insurance – Two Sites one is â€œConsumer Affairsâ€ has consumer complaints about the company. The other is â€œLaw Cornell .eduâ€ it is information about a major Law Suit.
19.) Duke Energy – One site â€œDuke Energy Employee Advocateâ€ which is very negative about how the employees are lied to and treated poorly.
26.) Coca-Cola – One site â€œKiller Cokeâ€ this is taken from the site, â€œWe need your help to stop a gruesome cycle of murders, kidnappings and torture of SINALTRAINAL (National Union of Food Industry Workers) union leaders and organizers involved in daily life-and-death struggles at Coca-Cola bottling plants in Colombia.â€
Ok, I may be gone a while, I have 29 new prospective clients that need to hear about reputation management.