Marketing Pilgrim

7 comments on “29 of Fortune 100 Have Negative Google Results”

1. 

   97th Floor Says:

   March 29th, 2007 at 2:48 pm

   Thanks Andy,

   Tyson Foods is what caught me off guard. And the video ranking for Comcast can’t be good.

2. 

   Brian Says:

   March 29th, 2007 at 3:06 pm

   I guess my question is what to do? In the case of Walmart, where Walmart Watch appears #6 in the natural results, I guess one way to fix it is to ensure that all Walmart listings dominate the complete top ten in Google for “Walmart”.

   Walmart could prob do this easily.

3. 

   Brian Chappell Says:

   March 29th, 2007 at 4:04 pm

   @Brian: Host advertorials on multiple sites with “good” propaganda then build backlinks to them.

4. 

   Andy Beal Says:

   March 29th, 2007 at 4:28 pm

   There’s a lot that could do it push out that negative result, but I doubt they care. Walmart is targeted so often, something else would take its place.

5. 

   Jonix Says:

   March 30th, 2007 at 12:29 am

   lol, great post andy, this i wasn’t really expecting. I loved that coca-cola “killer”

6. 

   Venture Itch Says:

   June 4th, 2007 at 12:21 pm

   See article “Hypothetical Case of Negative Marketing Campaign”

   http://www.ventureitch.com/?p=193

7. Hypothetical case of negative marketing campaign | Venture Itch Says:

   June 4th, 2007 at 1:16 pm

   [...] In a recent survey of a Google search on the top 50 UK grocery brands, 20 were found to have detractors in the top ten results, including Coca-Cola, Walker’s crisps, Lucozade, Mars bars and McCain oven chips. See also 29 of Fortune 100 Have Negative Google Results. 25 of top 30 FTSE companies were “not easily found” by search. Blogs are increasingly rivaling mainstream media for mindshare. 15 of the top 37 online news sources are blogs. Blog stories have recently had serious consequences for brands – Kryptonite locks recalled their product at a cost of $10m. [...]

 

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