Posted March 29, 2007 1:57 pm by with 7 comments

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I thought we’d find some gems by keeping an eye on the blogs of our readers, and 97th Floor proves us right.

They reviewed Google search results for the companies that make up the Fortune 100 list and found that 29 of them have search listings that could hurt their brand.

While it’s not a shock to see Walmart, Exxon Mobile and Dell on the list, others are surprising, such as:

5.) State Farm Insurance – Two Sites one is “Consumer Affairs” has consumer complaints about the company. The other is “Law Cornell .edu” it is information about a major Law Suit.

19.) Duke Energy – One site “Duke Energy Employee Advocate” which is very negative about how the employees are lied to and treated poorly.

26.) Coca-Cola – One site “Killer Coke” this is taken from the site, “We need your help to stop a gruesome cycle of murders, kidnappings and torture of SINALTRAINAL (National Union of Food Industry Workers) union leaders and organizers involved in daily life-and-death struggles at Coca-Cola bottling plants in Colombia.”

Ok, I may be gone a while, I have 29 new prospective clients that need to hear about reputation management. 🙂

  • Thanks Andy,

    Tyson Foods is what caught me off guard. And the video ranking for Comcast can’t be good.

  • I guess my question is what to do? In the case of Walmart, where Walmart Watch appears #6 in the natural results, I guess one way to fix it is to ensure that all Walmart listings dominate the complete top ten in Google for “Walmart”.

    Walmart could prob do this easily.

  • @Brian: Host advertorials on multiple sites with “good” propaganda then build backlinks to them.

  • There’s a lot that could do it push out that negative result, but I doubt they care. Walmart is targeted so often, something else would take its place. 😉

  • lol, great post andy, this i wasn’t really expecting. I loved that coca-cola “killer” 😀

  • See article “Hypothetical Case of Negative Marketing Campaign”

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