Comments on: 29 of Fortune 100 Have Negative Google Results

By: Hypothetical case of negative marketing campaign | Venture Itch

Hypothetical case of negative marketing campaign | Venture Itch — Mon, 04 Jun 2007 17:16:00 +0000

[...] In a recent survey of a Google search on the top 50 UK grocery brands, 20 were found to have detractors in the top ten results, including Coca-Cola, Walkerâ€™s crisps, Lucozade, Mars bars and McCain oven chips. See also 29 of Fortune 100 Have Negative Google Results. 25 of top 30 FTSE companies were “not easily found” by search. Blogs are increasingly rivaling mainstream media for mindshare. 15 of the top 37 online news sources are blogs. Blog stories have recently had serious consequences for brands â€“ Kryptonite locks recalled their product at a cost of $10m. [...]

By: Venture Itch

Venture Itch — Mon, 04 Jun 2007 16:21:16 +0000

See article “Hypothetical Case of Negative Marketing Campaign”

http://www.ventureitch.com/?p=193

By: Jonix

Jonix — Fri, 30 Mar 2007 05:29:45 +0000

lol, great post andy, this i wasn’t really expecting. I loved that coca-cola “killer”

By: Andy Beal

Andy Beal — Thu, 29 Mar 2007 21:28:01 +0000

There’s a lot that could do it push out that negative result, but I doubt they care. Walmart is targeted so often, something else would take its place.

By: Brian Chappell

Brian Chappell — Thu, 29 Mar 2007 21:04:01 +0000

@Brian: Host advertorials on multiple sites with “good” propaganda then build backlinks to them.

By: Brian

Brian — Thu, 29 Mar 2007 20:06:26 +0000

I guess my question is what to do? In the case of Walmart, where Walmart Watch appears #6 in the natural results, I guess one way to fix it is to ensure that all Walmart listings dominate the complete top ten in Google for “Walmart”.

Walmart could prob do this easily.

By: 97th Floor

97th Floor — Thu, 29 Mar 2007 19:48:18 +0000

Thanks Andy,

Tyson Foods is what caught me off guard. And the video ranking for Comcast can’t be good.