JupiterResearch has issued a new report entitled “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape” (rolls off the tongue, doesn’t it?) and ClickZ is all over it.
In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel. Adoption of social marketing tactics stems from the discovery “30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement,” said Emily Riley, JupiterResearch analyst and lead author of the report.
Now would be a good time to be #1 on Google for social media marketing then.