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Wednesday, March 14th, 2007 by Andy Beal

48% of Marketers Will Try Social Networks in 2007

JupiterResearch has issued a new report entitled “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape” (rolls off the tongue, doesn’t it?) and ClickZ is all over it.

In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel. Adoption of social marketing tactics stems from the discovery “30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement,” said Emily Riley, JupiterResearch analyst and lead author of the report.

Now would be a good time to be #1 on Google for social media marketing then. ;-)

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8 comments on “48% of Marketers Will Try Social Networks in 2007”

  1. Only 48%? « PR, Babies and All The Rest Says:

    March 14th, 2007 at 12:23 pm

    [...] Only 48%? Filed under: New Media, PR — becki325 @ 5:22 pm Only 48% are going to try social networking? Umm, that number SHOULD be higher, I think. But then again, any increase is good [...]

  2. Dan Says:

    March 14th, 2007 at 12:51 pm

    The other 52% will be stymied by the engineering department, clueless CEOs, or near sighthed marketing directors who think that it is a passing fad (if they have heard of it at all). But “trying” it and doing it correctly are 2 different things.

  3. Andy Says:

    March 15th, 2007 at 7:38 pm

    It is very difficult for a company to find the right people to handle this task.

  4. ShinyRed » Blog Archive » Says:

    March 19th, 2007 at 9:27 am

    [...] JupiterResearch suggests that 48% of marketers will target consumers through social networks in 2007, up 10% from last year. Findings highlighted the strength of peer-to-peer communications with analyst Emily Riley commenting on the need for organisations to create “brand advocates.” [...]

  5. The Prevalence of Social Media » 10e20 - Search, Design & Social Says:

    April 19th, 2007 at 7:00 am

    [...] It is no surprise, then, that an earlier survey by JupiterResearch reported that 48% of Internet Marketers intend to take the plunge into social media this year. More important is a very recent study performed by iProspect that tried to understand the behavior of social network users. Jordan has a great summary of the findings, all of which are important. Among these findings are that: [...]

  6. Estudio de iProspect y Jupiter Research sobre Social Media Marketing - socialmedia.es Says:

    April 25th, 2007 at 8:11 pm

    [...] Más información: iProspect Social Networking User Behavior Study, iProspect.com También hablan en: 48% of Marketers Will Try Social Networks in 2007, Marketing Pilgrim., Marketers Increasingly Use Social Networking Sites. [...]

  7. Adrienne Zurub Says:

    April 30th, 2007 at 10:32 am

    NO DOUBT!
    The really smart marketers have discovered first hand the power of social networking, the value of connection via common and uncommon interests, and the spiderability of exploration in these social networks!
    I agree with the previous comment, that 48% seems a low number. I do everything myself, I do not hire anyone, so it is time consuming YET, infinitely rewarding. Particularly, with connecting to and reaching a global audience! It is simply incredible!!!
    *And, highly addicting…in a good way(especially on this day of blog silence, 4/30..I said it was addicting!).
    Did I mention my forthcoming book, ‘Notes From the MotherShip~Naked Invisibles’ out 09/2007?

    Adrienne Zurub
    http://adriennezurub.typepad.com

  8. Confusing figures « PARTICIPATION MARKETING Says:

    May 9th, 2007 at 3:19 pm

    [...] 9th, 2007 · No Comments 1 in 3 Internet users state that social networks have influenced their purchase decisions. JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff…. So exactly how much of the “1 in 3″ purchase decisions were influenced by social networking sites other than Amazon? Amazon influenced 28% percent. [...]

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