Marketing Pilgrim

Yahoo’s had a busy start to the day, announcing three new mobile initiatives.

1. They’ve launched Yahoo! Mobile Publisher Services, “a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones.”
2. They’ve opened up oneSearch to aforementioned Yahoo Mobile Publishers Services.
3. They’ve announced a new mobile advertising alliance that sees Yahoo become the ad network partner for MobiTV’s mobile video advertising sales and delivery.

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