You’ve got to give them credit for trying: CBS does kind of seem to be getting the new media. For more than a year they’ve been making deals with Google Video, YouTube, and CSTV. in addition to their own streaming channel. And now they’re going mobile.
MediaPost blogs about the new deal to provide popular shows on mobile phones. CBS has signed deals with several providers, including Cingular and Verizon. Their most recent deal, with Sprint, is the first to include preroll ads for their shows and clips.
Aside from the convience of watching the shows that you weren’t going to watch anyway or the evening news whenever you want (what, a week after it airs so it’s already out of date?), what are the advantages of mobile TV? I certainly don’t want to watch TV on a 2″ x 2″ screen while paying by the kilobyteâ€”and that’s even without preroll ads. (Though, like Wendy on MediaPost points out, early adopters will be all over it.)
As intriguing as mobile media and marketing is, we still haven’t found a good, widespread implementation of a mobile marketing strategy that consumers like or will at least accept on a broad basis.