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Citysearch Acquires InsiderPages



citysearch/insider pagesOnce dominated by Citysearch, competition has increased in the local sector—Insider Pages, Judy’s Book, Outside.in, etc. Sometimes, if you can’t beat ‘em, buy ‘em: Citysearch has acquired Insider Pages, a local review site.

Insider Pages has been reported to be struggling lately, but the reports have not included the actual price. Insider Pages had garnered $9 – $10 million in venture capital; TechCrunch reports the acquisition was around $13 million. Although there were multiple bidders, Insider Pages selected Citysearch because it’s complimentary, according to VP of Marketing Anne Raimondi.

VentureBeat reports:

Insider Pages has about 600,000 user reviews, and they’ll be integrated into the Citysearch’s offering, she said. It has 2.5 million monthly unique readers, she said, based on Comscore and internal tracking numbers.

If you’re one who worries about the human side of M&As, Insider Page employees will keep their jobs, now working for Citysearch.

We’ll have to see how well Citysearch’s parent company, IAC, integrates this with the rest of their programs, especially its most recent offering in the local market, AskCity.

Update: Hitwise reports Insider Pages’ traffic up is 34% over the past 6 months.

  • http://www.thejasonmurphyshow.com Jason

    I’m not surprised by the acquisition, but, I’m very interested to see how the two IAC siblings play nice together. I can see Barry Diller driving the big ol’ minivan to Disneyland with the kids in the back:

    AskCity: “Dad, Insider Pages is touching me!”
    InsiderPages: “Am not”.
    TicketMaster: “Yeah he did, I saw it!”
    Barry: “Don’t make me turn this car around!”

  • http://lsvp.wordpress.com/2007/03/01/comments-on-insider-pages-sale-to-citysearch/ jeremy liew

    Local is a tough business. My first job in the internet industry was at CitySearch, where we were selling websites door to door in 1996 to pizzarias, auto body shops and nail salons. I posted some commentary on the difficulties in the online cityguide business at the Lightspeed blog – if you’re interested click through on my name in this post

  • http://www.marketingpilgrim.com Andy Beal

    Jason – LMAO!!!