Comcast May Dump Google for Microsoft

Monday, March 19th, 2007 by Andy Beal

Comcast May Dump Google for Microsoft

paidContent.org, has extracts from a WSJ article suggesting cable company Comcast is unhappy with the amount of revenue generated via their deal with Google, and may turn to Microsoft.

Comcast thinks it should get a larger search ad rev share, and is also is unhappy about other terms of the deal. The company gets about $70 million in shared revenues through the Google deal, but wants $100 million…

This will be interesting to watch. If Comcast renews with Google this year, it would send a signal to Google’s other partners that the world’s largest search engine is willing to negotiate a better deal for its partners.

Via.

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4 comments on “Comcast May Dump Google for Microsoft”

Owen Says:

March 19th, 2007 at 12:59 pm

I think it would be dangerous for Google to give in to this sort of pressure, as it sends the message that it’s flexible on advertising deals. Still, an account that size must have some sort of leverage on Google. Will be fun to watch
This Week In SEO - 3/23/07 - TheVanBlog Says:

March 23rd, 2007 at 8:37 pm

[...] Comcast May Dump Google for Microsoft [...]
Nope Says:

October 11th, 2007 at 2:28 pm

Screw google. Period.
This Week In SEO - 3/23/07 | TheVanBlog Says:

January 29th, 2008 at 11:57 pm

[...] Comcast May Dump Google for Microsoft [...]

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