Marketing Pilgrim

CNET is reporting former Disney chief, Michael Eisner, is involved with the launch of Vuguru, an independent studio for the production of online videos.

According to a statement from the new company, Vuguru aims to focus on “high-quality, story-driven content for the Internet” on a par with professional television and cinema productions.

Vuguru – anyone know the origin of the name, sounds like some kind of venereal disease – also plans to be platform agnostic, with content available for mobile and your living room.