Tuesday, March 13th, 2007 by Andy Beal

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Former Disney CEO Eisner Launches Online Video Project

CNET is reporting former Disney chief, Michael Eisner, is involved with the launch of Vuguru, an independent studio for the production of online videos.

According to a statement from the new company, Vuguru aims to focus on “high-quality, story-driven content for the Internet” on a par with professional television and cinema productions.

Vuguru – anyone know the origin of the name, sounds like some kind of venereal disease – also plans to be platform agnostic, with content available for mobile and your living room.

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1 comment on “Former Disney CEO Eisner Launches Online Video Project”

  1. graywolf Says:

    March 13th, 2007 at 7:01 pm

    Kinda funny he resisted the internet when he was in charge of the house of mouse. In fact his failure to embrace technology made Bob Iger a favored successor.