It seemed for a while there that CBS was with Viacom on the “kill YouTube” boat—but apparently not. Guess what, big, huge, YouTube-hating networks. As I just said, “Give the milk away, and make tons more money than you could from selling the milk by slapping some ads on the cow.” The new agreement will offer ad-supported highlight reels through YouTube. YouTube and CBS will split the revenues.
“Is there really enough to go around?” ask the YouTube-hating networks. “Won’t having clips on YouTube hurt our company/brand/image/popularity?” Just ask CBS. In 2005, their subscription model pulled in $250,000. Not too shabby, but nothing compared to 2006, when they switched to a free, streaming, ad-based model: $4.5 million. That’s an 1800% increase. No, really. And they expect to double that this year, even before they announced the Pontiac-sponsored YouTube channel.
So give away the milk and let your advertisers pay you for your content. I mean milk. . . .