Comments on: Google Checkout Promotions Cost Google $58 Million in 2006 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pin http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-42553 Pin Sat, 01 Mar 2008 08:09:05 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-42553 The 58 Millions is used to buy time, worth it! The 58 Millions is used to buy time, worth it!

]]> By: This Week In SEO - 3/16/07 | TheVanBlog http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-40638 This Week In SEO - 3/16/07 | TheVanBlog Wed, 30 Jan 2008 04:46:17 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-40638 [...] Google Checkout Promotions Cost Google $58 Million in 2006 [...] [...] Google Checkout Promotions Cost Google $58 Million in 2006 [...]

]]> By: Conversational Marketing & The Online Branded Advertising Experience at adsense 无聊的赚钱 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-30143 Conversational Marketing & The Online Branded Advertising Experience at adsense 无聊的赚钱 Tue, 07 Aug 2007 15:36:16 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-30143 [...] a large audience makes it easier to enter new markets. Last year Google spent $58 million buying marketshare giving away Google Checkout. Not only are they promoting themselves by [...] [...] a large audience makes it easier to enter new markets. Last year Google spent $58 million buying marketshare giving away Google Checkout. Not only are they promoting themselves by [...]

]]> By: This Week In SEO - 3/16/07 - TheVanBlog http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23123 This Week In SEO - 3/16/07 - TheVanBlog Sat, 17 Mar 2007 01:39:07 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23123 [...] Google Checkout Promotions Cost Google $58 Million in 2006 [...] [...] Google Checkout Promotions Cost Google $58 Million in 2006 [...]

]]> By: Ahmed Bilal http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23086 Ahmed Bilal Fri, 16 Mar 2007 08:18:14 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23086 I think you'll find plenty of arguments for and against Google Checkout, supported by different interpretations of facts and fueled by personal biases and prejudices. Was Google's strategy to spend $58m to buy market share bad? That depends on what your definition of good is - are we talking about effective, or are we talking about deserving market share based on product quality? Two different arguments, and if you were to put both up it amounts to hunting for reasons why Google is doing a bad job. I'm sure someone who is a Google fan could bring similar arguments in favor of Google to the table. Nathan, in the above comment, says: <em>Google could have bought twenty Super Bowl commercials, guaranteeing that the general public would know what Google Checkout is. Instead, they’ve spent $58 million, and most people have still never heard of it!</em> SuperBowl commercials? Where were you during the effective vs ineffective advertising debate? :) Google is relying on the power of free stuff combined with good old word of mouth to promote Google Checkout. They pushed a product out in beta and will be working to improve it as market share builds. Like Andy said, wait and see the impact and eventual quality of the service. Or you could go on a rant about how good / bad Google is :) I think you’ll find plenty of arguments for and against Google Checkout, supported by different interpretations of facts and fueled by personal biases and prejudices.

Was Google’s strategy to spend $58m to buy market share bad? That depends on what your definition of good is – are we talking about effective, or are we talking about deserving market share based on product quality?

Two different arguments, and if you were to put both up it amounts to hunting for reasons why Google is doing a bad job.

I’m sure someone who is a Google fan could bring similar arguments in favor of Google to the table.

Nathan, in the above comment, says:

Google could have bought twenty Super Bowl commercials, guaranteeing that the general public would know what Google Checkout is. Instead, they’ve spent $58 million, and most people have still never heard of it!

SuperBowl commercials? Where were you during the effective vs ineffective advertising debate? :)

Google is relying on the power of free stuff combined with good old word of mouth to promote Google Checkout. They pushed a product out in beta and will be working to improve it as market share builds.

Like Andy said, wait and see the impact and eventual quality of the service.

Or you could go on a rant about how good / bad Google is :)

]]> By: Tim Linden http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23069 Tim Linden Thu, 15 Mar 2007 21:02:19 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23069 I tried out Google Checkout and it's a bit tedious to use. I'm selling advertising, and it's to people who are members of my site. However I'm not allowed to put the code on a page that requires a login, so I don't know which user is buying the advertising package. Instead I get to email them and ask them. No thanks. (And when I asked if I could pass a username, the support person basically said "Why in the world would you want to do that?") I tried out Google Checkout and it’s a bit tedious to use. I’m selling advertising, and it’s to people who are members of my site. However I’m not allowed to put the code on a page that requires a login, so I don’t know which user is buying the advertising package. Instead I get to email them and ask them. No thanks.

(And when I asked if I could pass a username, the support person basically said “Why in the world would you want to do that?”)

]]> By: Jeff Molander http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23025 Jeff Molander Wed, 14 Mar 2007 14:40:26 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23025 Google isn't chasing PayPal's market. This is widely assumed but weak on the supporting evidence. Google has a bigger plan for Checkout and it's all about the Small to Medium Enterprise market. Google isn’t chasing PayPal’s market. This is widely assumed but weak on the supporting evidence. Google has a bigger plan for Checkout and it’s all about the Small to Medium Enterprise market.

]]> By: Nathan Weinberg http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23024 Nathan Weinberg Wed, 14 Mar 2007 14:13:16 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23024 Andy, think about it: $58 million in advertising would have brought Checkout more dedicated users than the coupons did (which just brought bargain shoppers). Google could have bought twenty Super Bowl commercials, guaranteeing that the general public would know what Google Checkout is. Instead, they've spent $58 million, and most people have still never heard of it! Andy, think about it: $58 million in advertising would have brought Checkout more dedicated users than the coupons did (which just brought bargain shoppers). Google could have bought twenty Super Bowl commercials, guaranteeing that the general public would know what Google Checkout is. Instead, they’ve spent $58 million, and most people have still never heard of it!

]]> By: John Hunter http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23021 John Hunter Wed, 14 Mar 2007 11:45:42 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23021 I agree, this is a very good strategy by Google. Google certainly could use some (or at least a) revenue streams that are not ad based. And it seems like a market in which Google could very well succeed. Google can afford to invest some money today for a long term payoff. What could Google buy outright for $68 million - not much probably? Investing in this strategy to gain a significant share of a profitable market seems very wise to me. I agree, this is a very good strategy by Google. Google certainly could use some (or at least a) revenue streams that are not ad based. And it seems like a market in which Google could very well succeed. Google can afford to invest some money today for a long term payoff. What could Google buy outright for $68 million – not much probably? Investing in this strategy to gain a significant share of a profitable market seems very wise to me.

]]> By: Dave Beck http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23020 Dave Beck Wed, 14 Mar 2007 09:27:43 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23020 That's not to mention the hundreds of new Google accounts that people are opening up to conduct transactions. I'm sure that Google will be happily tracking and pushing personalised results at all these new account holders. That’s not to mention the hundreds of new Google accounts that people are opening up to conduct transactions. I’m sure that Google will be happily tracking and pushing personalised results at all these new account holders.

]]> By: Andy Beard http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-23009 Andy Beard Tue, 13 Mar 2007 19:33:41 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-23009 If it is not successful, it was still money well spent - it is just market research Google also has some nice leverage, for instance their conversion tracking could in the future require Google Checkout, by linking in to what was actually paid for each order in some proprietary way. If it is not successful, it was still money well spent – it is just market research

Google also has some nice leverage, for instance their conversion tracking could in the future require Google Checkout, by linking in to what was actually paid for each order in some proprietary way.

]]> By: Jason Schramm http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html/comment-page-1#comment-22994 Jason Schramm Tue, 13 Mar 2007 16:34:48 +0000 http://www.marketingpilgrim.com/2007/03/google-checkout-promotions-cost-google-58-million-in-2006.html#comment-22994 Now there's a post I've seen before. Nice to see BlogNC posts covered here. Whether the Google money was well spent will be decided by whether visitors return. Now there’s a post I’ve seen before. Nice to see BlogNC posts covered here. Whether the Google money was well spent will be decided by whether visitors return.

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