Comments on: Google Confirms Click Fraud Rate is 0.02% http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html Internet Marketing News Fri, 10 Feb 2012 16:14:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Keough http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22843 Jim Keough Tue, 06 Mar 2007 14:11:02 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22843 This article breaks down reasons why Click Fraud is not 0.02%: http://blogs.zdnet.com/micro-markets/?p=1051 Google states "Put another way, for every ten thousand clicks on Google AdWords ads, fewer than two are reactively detected cases of possible click fraud.” this simply means that they refund less then 0.02%. it does not mean that click fraud is less then 0.02%. This article breaks down reasons why Click Fraud is not 0.02%:
http://blogs.zdnet.com/micro-markets/?p=1051

Google states “Put another way, for every ten thousand clicks on Google AdWords ads, fewer than two are reactively detected cases of possible click fraud.”

this simply means that they refund less then 0.02%. it does not mean that click fraud is less then 0.02%.

]]> By: Internet News » Clik Fraud? “Un problema sopravvalutato” http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22809 Internet News » Clik Fraud? “Un problema sopravvalutato” Mon, 05 Mar 2007 15:57:43 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22809 [...] Clik Fraud? “Un problema sopravvalutato” (Senza Voto)  Loading ... Fonte:Blogs4biz | Oggi | 3 Views Pochi giorni fa il blog ufficiale del servizio AdWords ha pubblicato le conclusioni di uno studio sul fenomeno del "click fraud". Il rapporto ridimensiona notevolmente il problema stabilendo che "less than 0.02% of all clicks are reactively detected as invalid". E mentre c'è chi critica questa conclusione sostenendo che il dato si riferisce solo alla percentuale di inserzionisti che Google ha accettato di risarcire, il motore di ricerca si prepara ad aggiornare Ad-Sense fornendo ai gestori dei siti strumenti più potenti proprio per contrastatre il click fraud, come ad esempio un tool "to block clicks from a particular IP address". (Via Marketing Pilgrim e Marketing Vox) [...] [...] Clik Fraud? “Un problema sopravvalutato” (Senza Voto)  Loading … Fonte:Blogs4biz | Oggi | 3 Views Pochi giorni fa il blog ufficiale del servizio AdWords ha pubblicato le conclusioni di uno studio sul fenomeno del “click fraud”. Il rapporto ridimensiona notevolmente il problema stabilendo che “less than 0.02% of all clicks are reactively detected as invalid”. E mentre c’è chi critica questa conclusione sostenendo che il dato si riferisce solo alla percentuale di inserzionisti che Google ha accettato di risarcire, il motore di ricerca si prepara ad aggiornare Ad-Sense fornendo ai gestori dei siti strumenti più potenti proprio per contrastatre il click fraud, come ad esempio un tool “to block clicks from a particular IP address”. (Via Marketing Pilgrim e Marketing Vox) [...]

]]> By: CPCcurmudgeon http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22705 CPCcurmudgeon Thu, 01 Mar 2007 20:12:46 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22705 As a system that provides best effort services to identify some noise in click patterns, I don't have a problem with this. OTOH, they haven't proven (rigorously and scientifically) that it actually detects the amount of click fraud they say it does. Especially problematical is the fact that what is considered fraudulent is mainly a matter of what an advertiser thinks is fraudulent. If the advertiser has a big budget, and can absorb a lot of fraudulent clicks, the system may not catch them until the advertiser complains. All this aside, I still wonder why it has taken so long for them to do what they should have done in the very beginning when AdWords CPC was launched. The system under discussion now should have been implemented before AdWords CPC went live. I would still encourage advertisers to watch their budgets carefully, bid cautiously, and scale back spending at the first sign of unusually nonconverting traffic. As a system that provides best effort services to identify some noise in click patterns, I don’t have a problem with this. OTOH, they haven’t proven (rigorously and scientifically) that it actually detects the amount of click fraud they say it does. Especially problematical is the fact that what is considered fraudulent is mainly
a matter of what an advertiser thinks is fraudulent. If the advertiser has a big budget, and can absorb a lot of fraudulent clicks, the system may not catch them until the advertiser complains.

All this aside, I still wonder why it has taken so long for them to do what they should have done in the very beginning when AdWords CPC was launched. The system under discussion now should have been implemented before AdWords CPC went live.

I would still encourage advertisers to watch their budgets carefully, bid cautiously, and scale back spending at the first sign of unusually nonconverting traffic.

]]> By: kelvin newman http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22695 kelvin newman Thu, 01 Mar 2007 17:34:38 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22695 The open-ness is good news, we've had a few clients worrying about click fraud because of all the fuss auditing firms have been making. The open-ness is good news, we’ve had a few clients worrying about click fraud because of all the fuss auditing firms have been making.

]]> By: Jason Schramm http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22692 Jason Schramm Thu, 01 Mar 2007 14:52:57 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22692 If an ad is doing really well, an advertiser would have a way of blocking a site if the clicks aren't generating any leads even if the clicks are truly valid. This could be bad for publishers. If an ad is doing really well, an advertiser would have a way of blocking a site if the clicks aren’t generating any leads even if the clicks are truly valid. This could be bad for publishers.

]]> By: Brian http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22689 Brian Thu, 01 Mar 2007 12:18:07 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22689 Nice. Adding the IP stuff is a key move (maybe for the paranoid) in figuring out if your competitors are clicking your ads. With some recent success on the keyword "survey software" (thanks to this blog and others) we are up from #14 to #7 in natural listings, BUT the competition is alerted, and they've been trying to use outsourced folks in different parts of the world to get a look at our latest products, and download our trial software. Fun stuff. Will be fun to shut them out entirely. Nice. Adding the IP stuff is a key move (maybe for the paranoid) in figuring out if your competitors are clicking your ads. With some recent success on the keyword “survey software” (thanks to this blog and others) we are up from #14 to #7 in natural listings, BUT the competition is alerted, and they’ve been trying to use outsourced folks in different parts of the world to get a look at our latest products, and download our trial software. Fun stuff. Will be fun to shut them out entirely.

]]> By: HMTKSteve http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html/comment-page-1#comment-22686 HMTKSteve Thu, 01 Mar 2007 11:24:28 +0000 http://www.marketingpilgrim.com/2007/03/google-confirms-click-fraud-rate-is-002.html#comment-22686 Very interesting information. Blocking ads to a certain IP is very interesting but it also smacks of overkill. I would rather block by the website than by the IP. Very interesting information. Blocking ads to a certain IP is very interesting but it also smacks of overkill. I would rather block by the website than by the IP.

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