The current test runs just as the future deal with Dish Networks would, apparently, with Google as the middleman brokering the ad deals. Google may also help advertisers, like its beta radio advertising services include some tools and voice professionals (TechCrunch). We’ll have to see if Dish Networks wants doesn’t want to deal with advertisers anymore.
Another Google test I overlooked last week: adamap reports (via Threadwatch) on some search volumes being reported in AdWords. No, not just the green barsâ€”numbers. I heart numbers, so that’s pretty exciting for me.