Posted March 14, 2007 7:18 pm by with 1 comment

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Some quick news items for you to wrap-up your day…

  • Google’s updated their privacy practices. They’re somewhat vague, but “in the coming months” they’ll make your search data anonymous “after 18-24 months”. If they can anonymize individual data, why not let us opt-out from the get-go?
  • According to Mashable, iVillage has launched iVillage Connect, a “MySpace for Moms”.
  • You can now get Google Talk as a gadget for your Google personalized homepage – cool, yet another why for people to annoy contact me.
  • This is a nice PR move in my opinion, but what does it really mean?

    The value of this wealth of data to Google is the ability to identify you completely, through your searching habits, Gmail use, Youtube videos watched, etc, and eventually target advertising messages on a completely individual, granular level.

    As far as I can tell from Google’s extraordinarily vague announcement, they are simply saying that that data is valuable to them from a monetization standpoint up until 24 months out. In other words, they don’t need to go farther back to identify your every need and maximize advertising revenue.