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By Andy Beal on March 14, 2007
Some quick news items for you to wrap-up your day…
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Mike Mothner Says:
March 15th, 2007 at 5:44 pm
This is a nice PR move in my opinion, but what does it really mean?
The value of this wealth of data to Google is the ability to identify you completely, through your searching habits, Gmail use, Youtube videos watched, etc, and eventually target advertising messages on a completely individual, granular level.
As far as I can tell from Google’s extraordinarily vague announcement, they are simply saying that that data is valuable to them from a monetization standpoint up until 24 months out. In other words, they don’t need to go farther back to identify your every need and maximize advertising revenue.