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Forbes believes the easiest way to discover Google new product initiatives is to browse among the many job listings the company advertises. While the company may keep quiet on new product ideas, it still has to hire the right people for the job, and that involves posting a few juicy details that could reveal new innovations.
A year ago, human resources consultant John Sullivan asked one of his employees to cruise through Google’s job listings before Sullivan paid a call on the company…Based on the company’s “help wanted” ads, Google seemed to be working on a set of programs that would compete with Microsoft’s Office suite. “You’re nuts,” Sullivan recalls telling his employee. “They don’t do that–that’s not sexy.” Lo and behold, last October, Google launched its would-be Office killer: Google Docs & Spreadsheets.
That certainly explains why I keep seeing Google job listings for Columba Intelligens. 
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kelvin newman Says:
March 20th, 2007 at 10:46 am
I wonder if they get up to the old trick that’s loved by a few UK firms where they advertise phantom jobs to show their competitors that they are growing when they aren’t actually recruiting…
Owen Says:
March 20th, 2007 at 10:50 am
*chuckle* .. that’s a good premise, and I can see where it’s come from. Today’s employees are tomorrow’s products huh?
Andy Beal Says:
March 20th, 2007 at 10:51 am
Kelvin – they should advertise positions for operating system designs and engineers. That should get MSFTs attention.
kelvin newman Says:
March 20th, 2007 at 10:54 am
Andy- think of the share price… not that I could ever afford GOOG stock!
links for 2007-03-21 « My Weblog Says:
March 21st, 2007 at 5:17 am
[...] Google’s Job Ads Reveal Likely New Products | Marketing Pilgrim (tags: google jobs) [...]
Wie man herausfindet welches Projekt Google als nächstes plant Says:
March 21st, 2007 at 12:51 pm
[...] Dann haben Forbes und Andy Beal einen kleinen Tipp für dich: Beobachte die Stellenanzeigen von Google! [...]