Hearst has already begun its online video channels with TeenMag.com‘s branded video player. Hearst plans 12 more channels to be debut over the next three months, including branded players for magazine sites like Good Housekeeping, Esquire and Cosmopolitan.
Hearst relies on MSN for online video syndication now, but VP & General Manager of Hearst Magazines Digital Media Chuck Corddry says, “We may or may not avail ourselves of the syndication portion of the product.”
Hearst is producing the video players through Maven Networks‘ Internet TV Platform. They plan on using the videos as an extension of the magazines, featuring “bonus materials” such as video how-tos and behind the scenes footage (but not deleted articles).
Maven already partners with a variety of other video content producers, including most recently Univision (gotta have that SÃ¡bado Gigante ). Other partners include The Weather Channel, 20th Century Fox, A&E Television Networks, and, most relevant here, the other would-be YouTube killer, CBS’s College Sports Television.