He not so recently posted about some of his findings that I thought I would share. To sum it up:
- For Content Match ads, landing pages should be informative and sell the visitors on why they need the product.
- When targeting competitors, give the user ad copy that differentiates your product from competitors.
- For Exact Match ads, give the users the â€œGet it Nowâ€ landing page and the â€œGet it Nowâ€ ad copy.
Using these three steps his company managed to turn a loosing account into a winner.
Over the last 3 weeks in this new account, we have managed to more than double the initial conversion rate, almost halve the CPC, and triple the CTR. Our daily profit in that one new account yesterday was over $5,000.
So in 3 weeks, we managed to go from an utter mess to a projected $1 million+ annual profit on a brand new site, and that is before we apply any of these valuable lessons to our existing lines of business.