Over the past few months, we’ve reported on Lycos’ many attempts to reinvent itself and make a comeback. It’s been almost as pitiful as watching Sylvester Stallone’s “Rocky Balboa” comeback movie – btw, how can you make a Rocky movie in which he loses!!!
The New York Times reports that Lycos Europe is betting big on a new brand in the U.S. – it no longer owns the rights to the U.S. trademark, which is confusingly owned by Lycos, Inc. – and is launching Jubii.
Lycos Europe is hoping to ride the wave of Web 2.0 with Jubii, which combines search, e-mail, chat, photo and file storage, phone texting, blogging, Internet phoning and other services that are increasingly popular with young Internet users. The company expects to introduce Jubii officially this month.
The company is so excited about the launch, they honestly believe the new brand will help them reverse the trend of 27 money-losing quarters out of the past 28 reported!
Here’s some free advice for them.
- Don’t make me sign-up to use your service. I have no clue if I want to go thru that hassle. Let me use it first and then decide.
- Hire an SEO to help you understand why a meta-refresh on you homepage is about as lame as the old Lycos search technology.