As a part of the NBC/News Corp/AOL deal in the works, Microsoft is trying to ensure that videos they’ll be paid to distribute won’t simultaneously be pirated on their video site. Think that ever happens on YouTube?
Or maybe the move has something to do with a certain $1 billion lawsuit.
My question is: how does not letting new pirates sign up help deter present piracy? Part of the answer, though certainly not all of it, is a partnership with Audible Magic, the same company charged with detering piracy on Google and MySpace.