Posted March 9, 2007 6:32 am by with 6 comments

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The Online Publishers Association says that mobile marketing is working. With response rates as high as ten times that of Internet ads, mobile ads seem to be working for early adopters. The OPA admits that the medium is fledgling and that results can change over time. (Via MarketingVOX.)

Personally, I’m not a fan of mobile marketing, but to each his own. Strike while the iron’s hot (or heating up). Here are some mobile marketing resources. Please note that this list is not fully vetted; I did some searches, skimmed the content and made snap decisions.

Sites/blogs devoted to Mobile Marketing

Categories devoted to Mobile Marketing on larger blogs

See also

  • Looks like the early adopters are saying the audience is similar to the MySpace set. Under 25 at least, and in most cases well under that. Got a product for the youngsters – perfect. If not, you might wait a little while.

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  • So what this mean is that hip and the young are placed on much higher importance as related to the older ‘kids’? Basically, it can be affirmed that the
    ‘older’ audience are more matured thinking (and decisive) and has much more spending power than them. I guess that’s how I feel..

  • This is exactly what I was needing. Thanks for the post!

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  • I.m a newbie…what exactly is mobile marketing?

    David R Young Jr’s last blog post..Today’s Software Review