Mobile Marketing Resources
Friday, March 9th, 2007;
-- Jordan McCollum |
The Online Publishers Association says that mobile marketing is working. With response rates as high as ten times that of Internet ads, mobile ads seem to be working for early adopters. The OPA admits that the medium is fledgling and that results can change over time. (Via MarketingVOX.)
Personally, I’m not a fan of mobile marketing, but to each his own. Strike while the iron’s hot (or heating up). Here are some mobile marketing resources. Please note that this list is not fully vetted; I did some searches, skimmed the content and made snap decisions.
Sites/blogs devoted to Mobile Marketing
- Mobile Marketing Association
- Mobile Marketing Magazine
- Mobile Search Marketing, including a Mobile SEO guide, by Andy Hagans
- The Pondering Primate focuses mostly on mobile but regularly verges into mobile marketing
Categories devoted to Mobile Marketing on larger blogs
- Mobivity
- The Mobile Weblog
- Mobile Advertising and Mobile Content (see also Mobile Marketing and Mobile Campaigns) on Adverblog
- Musings of a mobile marketer
- MarketingVOX
See also
- Technorati: Mobile Marketing (sorted by authority)
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March 9th, 2007 at 10:00 am
Looks like the early adopters are saying the audience is similar to the MySpace set. Under 25 at least, and in most cases well under that. Got a product for the youngsters - perfect. If not, you might wait a little while.
March 9th, 2007 at 1:11 pm
[...] * Jordan from Marketing Pilgrim has a nice collection of mobile marketing resources since it’s the hot new market. Hey Dean, you all right out there? [...]
March 9th, 2007 at 1:12 pm
So what this mean is that hip and the young are placed on much higher importance as related to the older ‘kids’? Basically, it can be affirmed that the
‘older’ audience are more matured thinking (and decisive) and has much more spending power than them. I guess that’s how I feel..
March 9th, 2007 at 2:37 pm
This is exactly what I was needing. Thanks for the post!
March 10th, 2007 at 1:22 pm
[...] Mobile Marketing Resources | Marketing Pilgrim The Online Publishers Association says that mobile marketing is working. With response rates as high as ten times that of Internet ads, mobile ads seem to be working for early adopters. The OPA admits that the medium is fledgling and that results can chan (tags: mobile mobilemarketing) [...]