Mobile Marketing Resources

Friday, March 9th, 2007 by Jordan McCollum

Mobile Marketing Resources

The Online Publishers Association says that mobile marketing is working. With response rates as high as ten times that of Internet ads, mobile ads seem to be working for early adopters. The OPA admits that the medium is fledgling and that results can change over time. (Via MarketingVOX.)

Personally, Iâ€™m not a fan of mobile marketing, but to each his own. Strike while the ironâ€™s hot (or heating up). Here are some mobile marketing resources. Please note that this list is not fully vetted; I did some searches, skimmed the content and made snap decisions.

Sites/blogs devoted to Mobile Marketing

Mobile Marketing Association
Mobile Marketing Magazine
Mobile Search Marketing, including a Mobile SEO guide, by Andy Hagans
The Pondering Primate focuses mostly on mobile but regularly verges into mobile marketing

Categories devoted to Mobile Marketing on larger blogs

Mobivity
The Mobile Weblog
Mobile Advertising and Mobile Content (see also Mobile Marketing and Mobile Campaigns) on Adverblog
Musings of a mobile marketer
MarketingVOX

See also

Technorati: Mobile Marketing (sorted by authority)

Want more marketing news & views? Follow Marketing Pilgrim's Andy Beal on Twitter!

Similar Stories in: Local/Mobile | Forward:

Share this post

6 comments on “Mobile Marketing Resources”

Brian Says:

March 9th, 2007 at 10:00 am

Looks like the early adopters are saying the audience is similar to the MySpace set. Under 25 at least, and in most cases well under that. Got a product for the youngsters – perfect. If not, you might wait a little while.
Friday Tea Time - 3/9/07 » TheMadHat Says:

March 9th, 2007 at 1:11 pm

[...] * Jordan from Marketing Pilgrim has a nice collection of mobile marketing resources since it’s the hot new market. Hey Dean, you all right out there? [...]
lyndonmaxewell Says:

March 9th, 2007 at 1:12 pm

So what this mean is that hip and the young are placed on much higher importance as related to the older ‘kids’? Basically, it can be affirmed that the
‘older’ audience are more matured thinking (and decisive) and has much more spending power than them. I guess that’s how I feel..
Mark Barrera Says:

March 9th, 2007 at 2:37 pm

This is exactly what I was needing. Thanks for the post!
links for 2007-03-10 | On Influence and Automation Says:

March 10th, 2007 at 1:22 pm

[...] Mobile Marketing Resources | Marketing Pilgrim The Online Publishers Association says that mobile marketing is working. With response rates as high as ten times that of Internet ads, mobile ads seem to be working for early adopters. The OPA admits that the medium is fledgling and that results can chan (tags: mobile mobilemarketing) [...]
David R Young Jr Says:

December 7th, 2008 at 8:33 pm

I.m a newbie…what exactly is mobile marketing?

David R Young Jr’s last blog post..Today’s Software Review

Marketing Pilgrim