Most Wanted: Brands
Not only does MySpace win in the London Business School’s War Games, but they win in the real world. At least according to Hitwise’s latest data on branded search terms.
Hitwise reports (via MediaPost) that the top 10 searched-for branded keywords from 2006 were (spelling from Hitwise):
- bank of america
What does this tell us? (Aside from the fact that people are too lazy to use the address bar.) I find it interesting that Yahoo is third and Google is seventh. Is this indicative of their market share? (I hope that it indicates that more people realize they’re using a Google search box.)
We know people are searching for branded terms. People are searching for search engines. People are searching for cheap furniture, driving directions, collectibles and that special someone.
But what seems to be missing (aside from bebo, Google’s Zeitgeist sweetheart)? I can’t quite put my finger on it.