Marketing Pilgrim's Reputation Channel

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Online Reputations a Big Trend in 2007



We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007.

Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.

“Online is where reputations are made now,” says Leslie Gaines Ross, chief reputation strategist – yes, that’s her actual title – with the PR firm Weber Shandwick. She regularly speaks to companies that realize a single Google search determines more about how they’re perceived than a multimillion-dollar ad campaign. “It used to be that you’d look only at your reputation in newspapers and broadcast media, positive and negative. But now the blogosphere is equally powerful, and it has different rules. Public relations used to be about having stuff taken down, and you can’t do that with the Internet.”

And Google is unwittingly doing it’s part to increase the awareness of a clean online reputation…

…an interesting aspect of the Internet age: Google is not a search engine. Google is a reputation-management system. And that’s one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.

  • http://software.allaboutthese.org Jonix

    Stuart, may i know why my comments where deleted?
    Did i comment something wrong?

  • http://www.marketingpilgrim.com Andy Beal

    Not sure who Stuart is, but none of your comments have been deleted.

  • http://software.allaboutthese.org Jonix

    You are absolutly right andy, my mistake, sorry, i posted at the wrong blog :( . This friday was a very long and bad day. sorry for the mistake.

  • http://www.prezzatech.com Brian

    Maybe it was Stuart Smalley? “I’m good enough, smart enough, and doggone it, I can delete your comment.” – SNL reference.

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  • http://software.allaboutthese.org Jonix

    brian, no not at all. Long day that one and a big confusion. Just want to forget that.

  • http://www.BrianChappell.com Brian Chappell

    You know this is a big trend when non techie people are talking about it. I had a chance to hang out with some teachers over the weekend and they expressed how some folks they knew didn’t get jobs b/c of the explicit things portrayed on their Myspace accounts.

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