Today, CBS spurned YouTube for its online user-generated video content, going with CSTV instead (check it out on MarketingVox). The college sports network will be teaming up with CBS for a March-Madness-themed UGC contest (though I can’t imagine anyone would want to watch the NCAAs when you just know Duke won’t win. So sad. ).
Roger Kay, principal analyst at Endpoint Technologies Associates, says of the CBS/CSTV deal: â€œItâ€™s about narrowcastingâ€”getting a more finely grained view of your audience and being able to cater to them more specifically is now more attractive.â€
Apparently CBS officials don’t read CNNMoney.com. Yesterday’s commentary, entitled “Wake up, media! YouTube is not the enemy!“, counseled big media corporations that they shouldn’t fear YouTube, but embrace it. From the article: